Tata 1mg - Valentine's campaign
Tata 1mg - Valentine's campaign
Tata 1mg - Valentine's campaign
A redesign concept for Tata 1mg, built as their Valentine's campaign as part of a recruitment assignment.
Valentine's Day has always been about grand gestures. But what if the most romantic thing you could do was simply show up for someone's health? This campaign reframes romance around something more lasting: care.
Care is the New Romance positions health as the deepest expression of love. It lives in the refill ordered before it runs out, the supplement reminder that actually gets sent, the protection planned ahead of time, quiet, everyday decisions that say I'm thinking about you without a single word.
A redesign concept for Tata 1mg, built as their Valentine's campaign as part of a recruitment assignment.
Valentine's Day has always been about grand gestures. But what if the most romantic thing you could do was simply show up for someone's health? This campaign reframes romance around something more lasting: care.
Care is the New Romance positions health as the deepest expression of love. It lives in the refill ordered before it runs out, the supplement reminder that actually gets sent, the protection planned ahead of time, quiet, everyday decisions that say I'm thinking about you without a single word.
A redesign concept for Tata 1mg, built as their Valentine's campaign as part of a recruitment assignment.
Valentine's Day has always been about grand gestures. But what if the most romantic thing you could do was simply show up for someone's health? This campaign reframes romance around something more lasting: care.
Care is the New Romance positions health as the deepest expression of love. It lives in the refill ordered before it runs out, the supplement reminder that actually gets sent, the protection planned ahead of time, quiet, everyday decisions that say I'm thinking about you without a single word.